Product Data Enrichment: What Is It?
Product data enrichment is a process of enhancing product data sets to improve product visibility, searchability, and relevance. This type of data enrichment involves adding additional information to the existing product data sets, such as:
-Product images
-Videos
-Descriptions
-Reviews and more
By enriching product data, businesses can improve the user experience and make it easier for customers to find the products they are looking for.
Increase In Customer Satisfaction
Product data enrichment has become particularly important in recent years as businesses strive for higher levels of customer satisfaction. By ensuring that product data is as complete and accurate as possible, businesses can make sure that customers are able to find the products they need quickly and easily. Additionally, data enrichment can improve product searchability, allowing customers to find the right products using terms and keywords that are relevant to their needs.
Target Specific Customers
Product data enrichment also helps businesses target the right customers, as they can provide more specific product information that appeals to the target audience. For example, a business can provide detailed product information such as size, colour, materials, and more, allowing customers to make informed decisions about their purchases. In addition, product data enrichment can help businesses optimise product descriptions and titles, ensuring that they are optimised for search engine visibility and relevance.
Increased Marketing Reach
Product data enrichment is a key part of any digital marketing strategy, as it helps businesses ensure that their products are visible and accessible to their customers. By improving the accuracy and completeness of product data, businesses can improve their customer experience, increase their conversions, and ultimately boost their revenues.
How it works
Product data enrichment starts with collecting and organising existing product data. This includes everything from product specifications and customer feedback to product images and videos. Once this data is collected, businesses can then use it to create more detailed product information. For example, product descriptions can be enriched with keywords, product reviews can be included, and product images or videos can be added to showcase products.
This is done with the help of algorithms that use machine learning and natural language processing to find relevant product attributes based on millions of data sets that have previously been added to the algorithm.
To conclude, product data enrichment is an essential process for businesses looking to improve customer experience and better market their products. To enrich your data, visit AICAs website to find out more as well as their data cleansing and comparison tools.