What Is On-Page SEO?
On-page SEO is the process of optimising your website’s content, structure, and internal links to make it easier for search engines to find and display your site.
On-page SEO is important because it helps search engines understand what your site is about, which in turn improves its rankings. This means that users will be more likely to click on your site when they search for keywords related to your business.
In addition, on-page SEO can help increase user engagement with your website by making it easier for visitors to find what they’re looking for.
How To Improve Your On-Page SEO
Have a purpose for every page
In order to make sure that your site is optimised for search engines, you need to have a purpose for each page on the site. This can include things like:
-a way to contact you
-a way for people to sign up for your newsletter/subscription
-a way for people to learn more about your company or product
Include keywords in your title tag and metatag descriptions
These are the tags that tell Google what kind of content is on your page, so make sure they’re accurate! For example, if you have an article about stock market updates for the week, use “stock market,” “week 42,” “updates,” etc., throughout the body of text as well as in these tags. This increases the chances that users click on your article or page and increases the chances that Google ranks your page higher than others.
Make your website mobile-friendly
Mobile-friendly websites are important for a website’s SEO. It’s important to have a mobile-friendly site because it will help your site rank higher in search engines. If your site isn’t mobile-friendly, it can be hard for users to navigate and find what they’re looking for. This can cause people to leave your site before finding what they’re looking for, which hurts your overall rankings. Fortunately, all DigiSites are mobile friendly, but if you use another website builder it is recommended to double check your site on a mobile device to ensure that the structure of your site is correct.
Include a Meta description
Your meta description is a short description of your web page that appears in search engine results. It should be between 150 and 250 characters long and should not contain any duplicate content or keywords.
Meta descriptions are important for SEO because search engines use them to decide which pages to show in the search results. If your meta description doesn’t sound interesting or relevant, then it won’t get clicked on!
Include high quality images
Images are an important part of any website, but they’re especially important for SEO. Images are one of the most frequently used search terms, and having high-quality images on your website can help you rank higher in search results.
Use descriptive filenames for image files. These will make it easier for bots to find and index the files on your site.
Regularly update your content
As search engines are constantly evolving their algorithms and moving towards a more personalised experience for their users, it’s important for businesses that want to stay competitive to update their content. Newer content is more likely to be found on search engines than older content because it’s fresher and newer information can be presented in a more engaging way than older material.
DigiSites Built In SEO
All DigiSites have built in SEO features that help reduce the need to spend time and resources working on perfecting your SEO. The website templates offered ensure that all relevant information that affects your SEO is asked for such as your Meta description, website logo and URL. As a result you won’t be left wondering if you’ve left something out because the site will ensure that everything is there.
On Top of the SEO features, DigiSites have built in google analytics which allows you to track how your website is performing and where your traffic is coming from. This gives you a further advantage when it comes to getting your website first in the rankings!