E-commerce has become an integral part of the retail industry, with online shopping becoming increasingly popular among consumers. Building an e-commerce store can be a challenging task, but with the right tools and strategies, you can create a successful online business. Thankfully, when using a DigiStore, all tips mentioned in this article are integrated into your site allowing you to sit back and focus on what matters the most.  

This article provides some advice when building an e-commerce store that attracts and retains customers.

Choose the Right E-commerce Platform

The platform you choose can have a significant impact on the success of your e-commerce store. There are many e-commerce platforms available, each with its own set of features and capabilities. Choose a platform that offers the features you need and is easy to use. 

Optimise Your Store for Mobile Devices

Mobile devices account for a significant portion of online sales. Make sure your e-commerce store is optimised for mobile devices, with responsive design and mobile-friendly features. A mobile-friendly store can improve the customer experience and increase your chances of making a sale.

Create High-Quality Product Images

Product images are an essential component of your e-commerce store. High-quality images can attract customers and give them a better understanding of your products. Make sure your product images are clear, well-lit, and showcase your products from different angles.

Offer Multiple Payment Options

Customers have different payment preferences. Offer multiple payment options, including credit cards, instant EFT, and other popular payment gateways. Make sure your payment process is secure and easy to use.

Provide Excellent Customer Support

Customer support is critical in the e-commerce industry. Provide your customers with multiple support channels, such as email, live chat, and phone support. Respond to customer inquiries promptly and provide helpful solutions to their problems.

Use Social Media to Promote Your Store

Social media can be a powerful tool for promoting your e-commerce store. Create social media accounts for your store and use them to engage with your customers, promote your products, and share updates and promotions.

Offer Free Shipping and Returns

Free shipping and returns can be a great way to attract and retain customers. Consider offering free shipping on orders over a certain amount and free returns within a specified timeframe. This can improve the customer experience and increase the likelihood of repeat business.

Use Analytics to Measure Your Success

Analytics can provide valuable insights into your e-commerce store’s performance. Use analytics tools to track your website traffic, sales, and customer behaviour. Use this information to make data-driven decisions and optimise your store for better performance.


Building an e-commerce store requires careful planning and execution. By following these tips, you can create a successful e-commerce store that attracts and retains customers.