In this article we are going to discuss the three types of SEO and give you a deeper understanding on what they are and how they work.
Search Engine Optimisation: An Overview
Search engine optimisation (SEO) is the process of improving a website’s visibility on search engines for specific keywords and phrases. This can be done by improving the quality of content, creating a more user-friendly website, and increasing the number of links to your site.
The benefits of SEO are clear: it increases the number of visitors to your website and helps you to stand out from competitors. The more people you reach, the more likely it is that they will convert into customers or clients.
There are some basic ways that you can improve your site’s SEO:
– Make sure all pages on your website have unique titles, URLs, and meta descriptions
– Write good content with keywords in mind (don’t keyword stuff!)
– Include relevant links throughout the page; don’t just link back to your homepage!
– Use images and videos whenever possible
On-page SEO is the practice of optimising the content of your website to increase its visibility in search engine results. It’s a very technical process, but the basics are pretty simple:
You want to make sure that your website uses keywords that people are likely to search for (keywords are words or phrases that people use when they’re trying to find something). You also want to make sure that those keywords are used in ways that will help them be found by search engines (for example, putting your keyword at the beginning or end of an article title and making sure it appears in the first paragraph).
To optimise your on-page SEO, you should also write content that’s engaging and interesting—and make sure it’s formatted correctly. For example, if you’re writing an article with a title like “10 Ways To Improve Your On-Page SEO”, make sure all of those 10 tips are included in your article.Avoid clickbait
Off-page SEO is the process of optimising your website so that it will rank highly in search engine results by creating links to your site from other sites, leading Google to believe that your website is a popular one, and thus giving it a higher ranking.
There are many ways to do this:
1) Create content on other websites that is relevant to your target audience and includes links back to your own site.
2) Create high-quality videos or images with links back to your site.
3) Write blog posts and guest posts on popular blogs with lots of followers in your niche, including links back to your site in those articles.
4) Link together multiple sites under one umbrella brand or company name (thereby creating cross-linkages between them), then use those links as a way to promote each other’s content on each others’ sit
Technical SEO is the practice of making sure that your site is set up in a way that makes it easy for search engines to crawl and index it. This is important because search engines use the information on your site to determine how high it should rank in search results, so if a search engine has trouble crawling or indexing your site, your content won’t be as visible.
There are three main technical SEO elements you should focus on:
-1) Crawl budget: The crawl budget is a term used to describe the amount of time and bandwidth Google will spend crawling your website.If you have a large, high-traffic website, you may want to increase your crawl budget. This will allow Google to spend more time indexing your pages, which can help improve the ranking of some of them.
-2) Site structure:In SEO, site structure refers to the way your website is organised. It’s important to have a good site structure because it helps search engines understand what your page is about and how it should be ranked.
Site structure also affects how easy it is for people to find your content. If you have a good site structure, then people can easily find and understand the content on your site. They won’t have to scroll through multiple pages or click on multiple links to find what they’re looking for.
-3) Page load speed:In SEO, page load speed is the amount of time it takes for your website to load. If your page takes too long to load, users may get frustrated and leave.When you’re optimising your site for search engines, you want to make sure that your content loads as quickly as possible so that users can access it quickly and easily.
Hopefully, this article gave you useful insights into the 3 types of SEO. Our article on improving your website’s SEO can be found here